Denim Smith

Get to know Merri-bek’s best designers and fashion retailers

Need some new denim? Looking for new outfits now that lockdowns have been lifted and you can go out?

Merri-bek is home to some of Australia’s best fashion retailers and designers, and we’ve collated some of the best.

Lois Hazel

Brunswick East 3056 

Lois Hazel was launched March 2015 and is committed to sustainable and ethical practices. Offering 100% transparency on sourcing and production for each element of their garments with all craftsmanship completed either in house or by a network of local seamstresses.

Sister Studios

Brunswick 3056

SISTER is an extension of the enjoyment Emma and Alice get from hanging out and making things together. The two met years ago when they strutted into each other at the disco. At the time, Emma was studying fashion and Alice was finishing school. Since, they have shared many experiences, festive times, sparkling wines and dinners together.


Brunswick 3056

Designed and made in Brunswick, Harlow is a range of women’s clothing for sizes 12-26 aimed at the woman who knows that looking fabulous can change your spirit and that clothing itself can sometimes be the armour you need to take on the world.


Dominique Healy produces trans-seasonal pieces inspired by women. Each garment is carefully considered and constructed locally from high-quality fabrics, all made to stand the test of time.


283 Lygon Street, Brunswick East 3057

Kindling is an independent, Melbourne based label that exists to create special and comfortable clothing that feels great to wear.


ownsit! is a lifestyle brand offering Fun, Fierce and Feminine size inclusive  Fashion for Females. With a mix of handmade in Melbourne and ethically sourced clothing, you’ll be sure to find something you love.

ownsit! was founded in 2017 by mum of two Anna. Anna left her career in Social Work & Criminal Justice to fulfil her creative desires (Your reminder to follow those signs because your dreams are calling). With a love for bright, bold and beautiful designs. Anna has created a femininely feminist brand and a community of wonderful women who appreciate the ownsit ethos and style.

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